on page seo

Are You Using SEO Correctly?

Wondering why your website content isn’t attracting attention anymore? Maybe it’s time to tweak your SEO strategy in light of changing times and attract more visitors to find your website online!

SEO is no longer what it used to be. There are a number of factors like keywords, citations, backlinks, meta tags, descriptions, readability, etc. that need to be considered while optimizing a website’s SEO strategy.

Here are a few on-page SEO tips that can help you boost your website’s rankings on searches:

Maximize your high-quality backlinks

Now, we don’t mean you should start spamming every site you find to obtain more backlinks (In fact, that approach will kill your website). Instead, try to get backlinks from authority websites in your niche. That will bump up your website’s authority in Google’s eyes and let you rank higher for search terms.

You can write guest posts on different websites and include your website URL in your by-line. Request people who use information from your website to link to your articles. Google loves it when different websites operating the same niche have backlinks to a particular site or article. Follow these tips and you can start ranking first on search results as well!

Get More Citations

Citations are online references that contain your business’s name, address & phone number (Also known as NAP). Similar to backlinks, Google uses them to evaluate your website’s authority in a particular. However, there are no links involved, so plain text will do fine as well.

The trick with citations is simple: The more you have, the more you rank up. However, ensure that whenever a website mentions you in a citation, they do it in the same format as the NAP listed on your Google My Business page and your website. With each citation that Google crawls, it becomes confident that it’s showing search users the right information and ranks you higher.

Additionally, having your citation on multiple websites also means more eyeballs – which can help your case exponentially. You can get citations from sources like industry-specific or local directories, press releases, guest and article post bylines, video and image descriptions, profile pages, and Q&A websites.

Adopt the latest On-Page SEO tactics

Go all-in here! From optimizing your header tags to minimizing page load times, there are a number on-page SEO you can use to raise the quality of your website. Use long-tail keywords in your articles that will help them rank higher for specific queries. Structure your content in a question/answer format, that can help you rank in the ‘Related Questions’ section or even the coveted Featured Snippet box.

Google also measures a page’s ‘dwell time’ as a significant factor while ranking search results. Dwell time tells Google’s algorithms whether a website was capable of answering their questions or whether it contains engaging content. The more time people spend on your website, the higher you rank.

Once you’ve implemented these SEO tips, there won’t be any stopping you! A successful and updated SEO strategy is what it takes to keep up with ever-changing search engine algorithm updates and rank your website all the way at the top!

on page seo

Online Ad Secrets

Here are some quick secrets to advertising for cleaning businesses:

#1. Use SEO. (If you use SEO each month, your website will sit in the top of the front page position and will be found by the customers that are seeking services like yours. Most business comes in through the website, so this should always be the primary place you invest your advertising dollars.)

#2. Use Pay Per Click Ads instead of magazine/print advertising (or radio or tv ads). Why? Because more people spend their time online now instead of reading magazines, the newspaper. You want to reach your customers either while they’re relaxing (on Facebook) or while they are actively searching for a service like yours. You don’t want to waste advertising dollars on a radio ad that people may hear when they are hurrying about, paying attention to traffic etc. If you spend $4000 a month on print ads, that is reaching a demographic that you can reach online through Facebook, (only you can reach those same people daily using Facebook, instead of hoping they happen across your ad if they pick up the magazine once in a month). It’s a much better return on your investment. (Spend the same money, reach them more frequently.)

#3. People want to be entertained. They want to feel special, and important. Your ad needs to be about them, not your company as much. (Example: If you are running a maid service that targets high income moms, your ad could be of a mother with children, “You Relax. We Clean.” ( instead of showing your team, and listing your company features/benefits ) We work to connect with them, not try to get them to connect with us. 

#4. Using the word “love”. In advertising, it’s really a combination of words, (sales copy), art (image) and psychology- to trigger an emotion to cause a person to take action (call us and book). We can use fear, that is done a lot in advertising, but another underutilized emotion is love. Using the word love has a positive connotation and we want our businesses to be in the “positive, top of mind awareness” for our customers. So every ad, and every post our company puts out, we want our prospects to over time, think of us positively, and see our ads so much that when the need arises, we are the first that comes to their minds. Just using the word “love” in some of our advertising/website, etc. can help tip the scale for the customer to want to do business with us. 

Local SEO Services:

Do You Need Great Google Reviews?

Local Seo Services is a combination of a handful of things, and part of this is having great Google Reviews.

Great Google Reviews for your business do 2 things for your revenue. They
1. Convince your new prospects to try out your company.
2. Tell Google that you are providing great service. 

When Google sees your positive reviews rolling in, Google rewards your website with a better position to be found by your prospects. 
When your website has a top position, it can be found by new customers. 

Local seo service
local seo solutions
local seo services

Having great Google reviews is part of having expert Local Seo Services. Google reviews not only helps your prospects to trust you but it helps Google to trust you enough to help your website to be placed in a position where it can be found easier by your prospects. It’s one part of SEO, and it can help go a long way for your company in increasing your revenue.

Whenever you’re ready, I can help your business increase in 3 ways:
1. SEO (Includes Google Reviews)
2. Facebook Ads (Target your customers daily online) (Also I can target anyone who has visited your website, so your warm leads see your company online. and are more likely to book your service.)
3. Google Ads (Help people find your company online- these people are already searching for a company like yours.)

I look forward to hearing from you. -Mary 
P.S. I only help one company of it’s kind per city. 🙂

Local SEO Services

local seo services

On Page SEO For Cleaning Businesses

On page SEO or search engine optimization for cleaning businesses begins with the keywords. In your area, people are searching for your type of service. They use specific keywords to find services like yours.

Google has a great tool called: Keyword planner. When you use your Google account (free) and access this tool (just search Google keyword planner) then you can choose to either input a website or input keywords and Google will spit out a list of keywords. You can choose the top ranking competitors in your area (whichever websites are ranking in the top positions.) And input their url into the website option and see what keywords Google gives you.

In general people search phrases like maid service (city, state), house cleaning service (city state), office cleaning service (city state) cleaning service (city state). The list goes on.

Whatever your type of cleaning business focuses on, whether it’s a residential maid service, or construction cleanup, there are target keywords that need to be inputted correctly (placement matters!) into your website. Also, you CANNOT overuse your keywords or Google will penalize your website.

Here is a quick “cheat sheet” on how to correctly place your primary and secondary keywords.

Primary keyword in the first paragraph and bolded

Secondary keyword in the first 3 paragraphs and italicized

Primary keyword as H2 heading

Primary keyword italicized in last paragraph

Use meta description – primary and secondary keywords

Tags- primary and secondary keywords

When you choose your keywords, it’s best to choose low competition keywords. If you are ready to move forward with having your local seo solutions provided by Smart Marketing, please schedule your 15 min. call now!