Wondering why your website content isn’t attracting attention anymore? Maybe it’s time to tweak your SEO strategy in light of changing times and attract more visitors to find your website online!
SEO is no longer what it used to be. There are a number of factors like keywords, citations, backlinks, meta tags, descriptions, readability, etc. that need to be considered while optimizing a website’s SEO strategy.
Here are a few on-page SEO tips that can help you boost your website’s rankings on searches:
Maximize your high-quality backlinks
Now, we don’t mean you should start spamming every site you find to obtain more backlinks (In fact, that approach will kill your website). Instead, try to get backlinks from authority websites in your niche. That will bump up your website’s authority in Google’s eyes and let you rank higher for search terms.
You can write guest posts on different websites and include your website URL in your by-line. Request people who use information from your website to link to your articles. Google loves it when different websites operating the same niche have backlinks to a particular site or article. Follow these tips and you can start ranking first on search results as well!
Get More Citations
Citations are online references that contain your business’s name, address & phone number (Also known as NAP). Similar to backlinks, Google uses them to evaluate your website’s authority in a particular. However, there are no links involved, so plain text will do fine as well.
The trick with citations is simple: The more you have, the more you rank up. However, ensure that whenever a website mentions you in a citation, they do it in the same format as the NAP listed on your Google My Business page and your website. With each citation that Google crawls, it becomes confident that it’s showing search users the right information and ranks you higher.
Additionally, having your citation on multiple websites also means more eyeballs – which can help your case exponentially. You can get citations from sources like industry-specific or local directories, press releases, guest and article post bylines, video and image descriptions, profile pages, and Q&A websites.
Adopt the latest On-Page SEO tactics
Go all-in here! From optimizing your header tags to minimizing page load times, there are a number on-page SEO you can use to raise the quality of your website. Use long-tail keywords in your articles that will help them rank higher for specific queries. Structure your content in a question/answer format, that can help you rank in the ‘Related Questions’ section or even the coveted Featured Snippet box.
Google also measures a page’s ‘dwell time’ as a significant factor while ranking search results. Dwell time tells Google’s algorithms whether a website was capable of answering their questions or whether it contains engaging content. The more time people spend on your website, the higher you rank.
Once you’ve implemented these SEO tips, there won’t be any stopping you! A successful and updated SEO strategy is what it takes to keep up with ever-changing search engine algorithm updates and rank your website all the way at the top!